You already know the importance of a website in establishing your online presence and identity, which can ultimately make your business more profitable. What you do not realise is the importance of web site design. Your web design is an asset to your business because it facilitates easy navigation, supports viewer engagement and helps deliver an accurate message.
There is nothing wrong with choosing a plain or basic web design but if you want to stand out against your competition, you should think about redesigning. You should know the appropriate time to consider a website redesign. Here are the best times to consider website redesign:
Your design is not generating sales
To understand how a website can generate sales, you should be familiar with the conversion. Conversion is the most important factor in the success of your online marketing goals. It means getting your visitors to do what you want them to do, which is to buy your product or service.
Ideally, your website should generate conversions. You should be alarmed if your website only receives traffic but no conversions. This simply means that your site is missing something important.
Your website does not have a conversion funnel
There is such thing as conversion funnel. Conversion funnel refers to the stages a visitor navigates through your website. If you create an effective website, you take part in how your visitors travel through your site starting from your home page to the check out page.
Your design is outdated
You should understand that consumer preferences and tastes change over time. If your web design is outdated, it will not make a good impression. For this, viewers are constantly preparing for the exit button. Remember that website development is a life-long process. It is important that you keep it updated and make gradual improvements to keep up with the ever-changing consumer preferences and tastes.
Your website does not make a good impression
First impressions are everything. It only takes three seconds to create a first good impression. Viewers will not give you a second chance if they see that your site is plain and dull. If your site does not make a good impression, you are surely missing opportunities.
Your website looks sketchy
If you have an outdated website, it will look sketchy and not trustworthy. These days, people are fearful to buy anything on websites that they do not know. Without a doubt, poor web design can dramatically affect the credibility of a business. Always remember that your design is the reason viewers are converting or not.
Your website has elevated bounce rate
Another concept that you have to be familiar about is bounce rate. Bounce rate refers to the percentage of the visitors in your website who navigate away after viewing only one page. This simply means that people try to exit your website right away.
You can find your bounce rate through Google Analytics or other website analytics provider. Your goal here is to have the lowest bounce rate. Lower bounce rate means viewers linger longer, which gives you more opportunities to make a sale. At the end of the day, there are No Claims or promises, Information-based Articles only.